The Medic’s Method is a 3-part process that helps you structure a presentation or conversation that will make your audience understand, care, and remember.

My workshops and personal coaching will show you how to use this proven process. Once you learn the Medic’s Method, you’ll be able to develop a big idea and call to action to help you connect with your audience.

I’ve called my process The Medic’s Method because thinking like a medic will cure boring presentations. Your doctor isn’t going to recommend medication or surgery until he or she examines you and diagnoses your problem. When you examine and diagnose before you prescribe, your message will resonate with your audience and they’ll be more receptive to your call to action.

Here’s how the process works.

EXAMINE YOUR AUDIENCE

The first part of the process helps you analyze your audience.

• Who will be in the audience?
• What do they know about your topic?
• What do they expect to hear?
• Why should they care?
• How will you connect with the audience?
• Can the audience see themselves in your visuals and stories?
• Are you using jargon sparingly?

 

DIAGNOSE THEIR PROBLEM

The second part of the process helps you determine the problem the audience is struggling to solve.

• Can you describe their problem in fewer than 10 words?
• Do they need to solve their problem in a timely matter?
• Why haven’t they solved their problem without outside help?
• What will happen if they stay with the status quo?
• How does your expertise help the audience?
• What’s unique about your diagnosis or solution?
• How will you justify your solution?

 

PRESCRIBE YOUR BIG IDEA

The third part of the process helps you present your solution so the audience will remember and follow through on your call to action.

• What’s the one thing you want the audience to remember?
• What material can you cut that doesn’t support your big idea?
• What’s your call to action?
• How will you use context to explain your big idea?
• How will you use contrast to get your audience to act?
• What will help them remember your big idea and call to action?
• How do you want them to repeat your big idea and call to action?

 

Visit my worksheets page to download your free copy of my planning guide. This guide will help you prepare a presentation that will capture and keep the attention of a non-technical audience.

Please contact me if you would like to schedule a call to discuss how the Medic’s Method can help you cure boring virtual presentations.

Rick Pollak
Presentation Medic