Posted by on Sep 30, 2015 in Blog, Connection | 0 comments

Do Your Presentations Need an

How do you feel when a presenter shows PowerPoint slides with text that’s harder to read than the bottom row of an eye chart? The fonts are so small that the point size is a negative number.

Even Superman with his X-ray vision can’t read the slides!

Presenters quickly lose their audience with “eye chart” slides. When you don’t make your slides easy to see from the back of the room, you’re sending an “I don’t respect you” message to the audience. The result is they’ll lose interest in your presentation and start looking at their smartphones.

If they can’t read your text, they’ll start to text.

But there’s a mistake technical presenters make that’s even worse than showing “eye chart” slides.

This mistake will kill your presentation faster than a speeding bullet.

I’m not talking about an eye problem, I’m talking about an “I” problem.

Technical presentations are usually all about the presenter instead of the audience. Slides showing specs, features and solutions through the eyes of the presenter have an “I”, “me”, and “our” focus. I call them “I charts”.

The “I chart” presentation will cause an audience to tune out just as fast as “eye chart” slides. “Me” slides can send the same “I don’t respect you” message as “eye chart” slides.

“I” charts are like Kryptonite – they sap the strength from your presentation.

If you only focus on the virtues of your point of view, you’re presenting wearing rose-colored glasses. Reframing your presentation to match the audience’s view requires a different prescription.

You need to change the rose-colored glasses to you-colored glasses.

Instead of talking about a “me” feature, talk about a “you” benefit. It’s minor change to your slide, but the “you” focus will give the audience a clearer vision of your topic.

A “you” focus will help the audience see themselves using your solution. If you talk about how your topic benefits them, they’ll be looking at you instead of their smartphones.

Watch the short video below (it’s just 2 minutes long) to learn how to reframe your presentation from a “me” focus to a “you” focus.

You-colored glasses aren’t as powerful as a locomotive and they won’t save the world from Lex Luthor.

But a “you” focus can save your presentation and help your audience clearly see your technical topic from their point of view.